Is Your Message Getting Lost in the Sauce?
| May 2 2013
During the past several years, the scientific community has been subjected to a campaign to improve communications with the external public. The drumbeat for enhanced engagement emanated from a range of interests. People working in industry, academia, and professional organizations as well as communication scholars and gurus all aggressively urged scientists to refine what they say and how they say it in dealings with global collaborators, citizens, funders, opinion leaders, and legislators— all to better improve relationships and outcomes.










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