A digital strategy is central to the success of virtually every business-to-business marketing initiative, and the scientific industry is no exception. Science marketers today focus tremendous effort in creating lasting user experiences. However, driving audiences to websites remains challenging and expensive. Search Engine Optimization is one of the most effective means for increasing traffic to any site.
In this webinar, please join Ken Piech, General Manager at LabX Media Group as he interviews science marketing expert Hamid Ghanadan, President of The Linus Group and author of the book Persuading Scientists, as the two discuss why Search Engine Optimization is critical, and ways that marketers can maximize their web traffic with this powerful technique.
Hamid Ghanadan is president of The Linus Group. With a background as a biochemist, he has spent the past 16 years refining his understanding of scientific decision-making behaviors and building marketing programs to influence these decisions. Apart from managing The Linus Group team, Hamid has also recently authored a book titled: Persuading Scientists: Marketing to the World's Most Skeptical Audience.
Ken Piech brings over 17 years of online web experience and has helped build the world-class laboratory equipment marketplace LabX.com from the ground-up. Beginning in 1995, Ken was the primary web developer for LabX for over seven years and has now combined his technical knowledge with 10 years of web marketing and product development to drive the LabX website as the largest scientific marketplace online. Ken is happy to share his experiences in search marketing and web development gained specifically to target buyers of lab products.