Original Broadcast Date: Wednesday May 16th, 2012
Demand generation is the highest priority of marketing professionals in scientific industries. With the availability of sophisticated online marketing technologies, demand generation is easier to deploy, manage, and track than ever before. On the other hand, it is much more difficult than ever to create effective and compelling content. During this talk, Hamid Ghanadan, president of The Linus Group, will share a snapshot of the industry's marketing spending and offer tips for creating more effective demand generation campaigns.
Laboratories are at the forefront of research and analysis. But when it comes to communication, they are followers rather than leaders and can be very slow to adopt innovations. The use of social media is a case in point. Mario Di Ubaldi, publishing director of LabX Media Group, will share the results of a recent survey of over 800 lab professionals and how they are utilizing social media sites for their research.
Hamid Ghanadan is president of The Linus Group. With a background as a biochemist, he has spent the past 16 years refining his understanding of scientific decision-making behaviors and building marketing programs to influence these decisions. Apart from managing The Linus Group team, Hamid has also recently authored a book titled: Persuading Scientists: Marketing to the World's Most Skeptical Audience.
Mario Di Ubaldi is publishing director at LabX Media Group, where he oversees sales, marketing and editorial strategies for all of the company's print and digital properties. Mario joined the company in April 2008, spearheading the sales and editorial strategy for Lab Manager Magazine. Under his leadership, Lab Manager Magazine has become a market leader serving the laboratory marketplace. Prior to joining LabX Media Group, Mario had over 20 years of publishing experience at The Thomson Corporation.