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magazine issue 2012 12 5 Keys to Effective Communication

HPLC 2012

This meeting series is multi-disciplinary in nature and brings together many of the world's leading authorities to address the practical and economical issues and challenges related to all aspects of liquid phase separation science techniques.

Communicating Science

The scientific community has historically taken a dim view of communications with nonscientific publics. No thanks, said scientists. What an imposition! Why bother? What good could possibly come from interrupting research, sticking our necks out and dumbing it down for non-scientific dunderheads, only to see them mismanage our findings?

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