Image courtesy of ACSThe first round of the contest asks scientists to explain their research to the general public in a fun, two- to three-minute video. A sample video for the contest, available at http://youtu.be/JO7X1FsANqY, tells the story of William Henry Perkin, whose communications skills helped him parlay his accidental discovery of mauve dye into a fashion craze, ushering in the lucrative synthetic dye market and other science-based industries.

For more communications best practices, view the #chemchamps live video stream on science communication on Friday, May 16 at 1:30pm EST, featuring ChemChamps' Darcy Gentleman, Ph.D. Viewers can watch and ask questions at http://www.ustream.tv/channel/acslive.

Contest submissions are due by June 6.

The American Chemical Society is a nonprofit organization chartered by the U.S. Congress. With more than 161,000 members, ACS is the world’s largest scientific society and a global leader in providing access to chemistry-related research through its multiple databases, peer-reviewed journals and scientific conferences. Its main offices are in Washington, D.C., and Columbus, Ohio.