What do scientists need to succeed? As trained biochemist and science marketer Hamid Ghanadan tells us, they need to have facts accepted as truth -- by other scientists. In this talk, he shares the surprising truth behind how to persuade anyone with a scientific mind. Learn more about Hamid Ghanadan athttp://www.thelinusgroup.com and TEDxCambridge athttp://www.tedxcambridge.com.