Original broadcast date: Wednesday February 6, 2013
Presenter: Michel Neray
Click Here to Download the Handout
In a lab environment you are constantly selling your ideas, suggestions and opinions. This webinar brings together the key elements of change management, neuro-linguistic programming, core challenge analysis and tried and-true direct response copywriting. You will learn how to elicit the needs of the person or people you are communicating with, how to clearly identify the rationale for your recommendation or suggestion, and how to communicate it in the clearest, most compelling way.
In this webinar you will learn:
- How to start a conversation to improve your chances of finishing with a nod of agreement.
- How to elicit the needs and wants of the customer or people you are speaking to so they ‘sell’ themselves!
- How to create a ‘burning platform’ to motivate your listener to take action now.
- How to create a powerful introduction letter or email in less than three minutes!
Michel Neray combines a science degree from the University of Waterloo, an MBA from McGill University and a career as a creative marketing copywriter, advertising agency director and marketing executive. A visionary and entrepreneurial game-changer, in 1995 he founded Portfolios Online, the world’s first Internet search engine for advertising and creative professionals. Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List.
