David P. Friedman, Ph.D., professor of physiology and pharmacology at Wake Forest University School of Medicine, says that until the 1980s, the scientific community did a very poor job of communicating with anyone beyond their own campuses. That, he says, was and still is a mistake. (Read the Full Article)

"It's a different kind of work, but it's a commitment we all must be willing to undertake if we are to have the impact on society that our training, scientific expertise and knowledge make possible for us," says Friedman.

Does your research facility offer any kind of media training? If so, what kind? If not, do you think it would be beneficial?

I'd like to hear from you.