Ask Me Anything Webinar
Wednesday, May 6, 2026
1 PM ET
Lab managers are responsible for a huge variety of decisions across the lab, including the products and services that the lab wishes to invest in. While lab managers have different levels of purchase authority, they play a vital role in the purchasing decisions of the lab, either as the decision-makers, or as key influencers of proposals submitted to line management.
Suppliers to the lab benefit from understanding how lab managers make decisions about the products and services purchased by the lab. Being ‘top of mind’ with lab managers provides a headstart for vendors and enables them to see greater success selling to labs.
This webinar will be conducted in a ‘Ask Me Anything” format that enables suppliers to better understand how lab managers make purchasing decisions. Some areas of discussion are anticipated to be:
- Getting the attention of busy lab leaders
- Delivering messages full of value and confidence
- Building trust with skeptical scientific leaders
- Optimizing your value propositions
- Lead with data, but close with a story
