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Integrate Social Media With Print Advertising to Boost Your Marketing

Katherine Halek, content strategist and contributor at discusses how to social media can support a successful print campaign

by Lab Manager
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According to, print isn’t dead, and it probably won’t be any time soon. While many marketers are downsizing their print budgets in favor of online opportunities, Katherine Halek suggests a different approach; Instead, what if you looked at print and social ads as two sides of the same coin? By learning how they work together, you can get much more mileage out of your advertising, and both you and your customers will profit. The following are some key considerations when developing a joing print/online marketing plan.

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