The Laboratory Products Association (LPA) is heading into the second half of 2025 with big momentum and even bigger opportunities for its members—starting with its participation in the highly anticipated first-ever Analytica USA, followed by two of the association’s signature events: the Sales & Marketing Workshop and the LPA Annual Meeting.
Meet LPA at Analytica USA—booth 1669
From September 10–12, the LPA will be there for its members at the Greater Columbus Convention Center in Columbus, Ohio, for the inaugural Analytica USA. Be sure to visit the LPA networking room at booth 1669, where a dedicated space with refreshments will be available to LPA members during the entirety of the show. LPA will also offer two complimentary show floor passes per company on a first-come, first-served basis. The association will also offer its members a membership luncheon on Thursday, September 11, welcoming current and prospective members for a discussion on the value of LPA membership, allowing time to connect with industry peers. Learn more at: www.lpanet.org/analytica
October workshop: AI meets sales and marketing
Next, LPA heads to Philadelphia, PA, for the LPA Sales & Marketing Workshop on October 7–8. The workshop will focus on integrating AI into sales and marketing workflows, which dives deep into AI’s practical applications in sales enablement and marketing automation. Featured speaker Rich Brooks, founder of Flyte New Media and a nationally recognized digital strategist, will deliver a high-energy keynote and hands-on guidance to help participants drive results using AI tools and techniques. Details and registration: www.lpanet.org/workshops
Clearwater in November: the LPA Annual Meeting
Capping off the year is the LPA’s flagship event—the 2025 Annual Meeting, taking place November 2–4 at the beautiful Opal Sands Resort in Clearwater, Florida. Known for its sweeping Gulf views and outstanding service, this year’s venue offers a stunning backdrop for an agenda packed with insight, connection, and inspiration.
Festivities begin Sunday, November 2, with optional activities including a Women’s Forum sponsored morning meet-up to walk on the beach and catch up with colleagues, a golf tournament, and a walking foodie tour around Clearwater. In the afternoon, the evening wraps up with a lively opening reception and dinner for all attendees.
The next day kicks off with breakfast and attendee introductions before diving into expert-led sessions. Connor Lokar from ITR Economics will open with an industry outlook covering the trends shaping 2025 and beyond. He’ll be followed by insights on leveraging AI in marketing, industry market updates focused on emerging trends in life sciences, a member-led roundtable session, and the LPA’s Annual Business Meeting. Attendees will then have a break before a beautiful evening reception and dinner on the waterfront.
The final day begins with breakfast and continues with a timely regulatory and legislative update, equipping attendees with what they need to know heading into 2026. The meeting will conclude with a powerful keynote speaker, followed by the closing remarks. But the fun doesn’t stop there—members are invited to stay for the afternoon LPA pool party, a casual celebration of another impactful year.
Reserve your room and view full meeting details at: www.lpanet.org/annual. Registration will open soon!
Why attend all three?
Each of these events is designed to deliver on the LPA’s mission: empowering members through education, networking, and industry influence. From expanding your team’s capabilities at the Sales & Marketing Workshop, to discussing growth strategies at the Annual Meeting, to joining a new era of innovation at Analytica USA, there’s something for every LPA member in the months ahead.
Make the most of your membership in 2025—join the conversations that matter.
