Talk the Talk

Communication problems are all around us–two people talking about two completely different things and thinking they are communicating. People not paying attention to what the other person is saying–simply buying time to say what they want to say. Here are some tips on how to communicate effectively.

Written byRonald B. Pickett
| 5 min read
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New Ways of Thinking about Communication

A few years ago, I was invited to participate in a focus group. The topic was advertisements for home mortgages. We watched a number of advertisements, evaluated them, and then compared them. To me it was a silly exercise. If I was not interested in a mortgage, then the content and style were not at all important to me. I told this to the consultant who was running the focus group—and he almost kicked me out.

You may have seen a number of articles on communication in Lab Manager (see references below) and wonder why another. Each of us approaches the topic in a different way, from a different point of view, and from a different experience base—you may find one author’s views more helpful to you than another’s. Further, the timing may be right; you may be experiencing communication problems with your group right now, and that may draw your interest to this topic. You may be interested in a mortgage!

I see communication problems around me constantly! Two people talking about two completely different things and thinking they are communicating. People not paying attention to what the other person is saying—simply buying time to say what they want to say. People trying to influence or impress someone else with their brilliance, and people hoping to influence another person and having no idea how to make their point—and none of these situations results in effective communication.

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