Russell Trahan

Articles by Russell Trahan

Your Staff is Your Best Publicity Asset

by Russell Trahan

Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets only contain so much flexibility for new employees, and selecting the correct individual to fill an open position involves much more than just ensuring their competence in the role; your new employee is also joining the best weapon in your companywide publicity arsenal: your staff.