Articles by Tron Jordheim

You may know your business or your industry well. But do you know anything about yourself? Forward thinking executives and business leaders evaluate their employees and clients to help better understand work styles and personality types. Sales trainers try to understand the types of buyers their sales people are talking to and how those buyers will make purchasing decisions. Marketers try to understand the personality types that one can reach out to and how those personalities will receive a message. Understanding the types of people one works with is important knowledge especially for executives.

Everyone brings their own personal baggage with them to work. People make poor choices, act rashly and defend their own comfort zones. People have agendas all their own that often have nothing to do with the work agenda that you, as the manager, are promoting.