If You're So Smart, Why Aren't You Rich?

It may be that, when it comes to stock market success, your brain is heeding the wrong neural signals.

Written byVirginia Tech
| 3 min read
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In a study in the Proceedings of the National Academy of Sciences this week, scientists at the Virginia Tech Carilion Research Institute and Caltech found that, when they simulated market conditions for groups of investors, economic bubbles — in which the price of something could differ greatly from its actual value — invariably formed.

Even more remarkably, the researchers discovered a correlation between specific brain activity patterns and sensitivity to those bubbles.

"Stock market bubbles form when people collectively overvalue something, creating what economist Alan Greenspan once famously called 'irrational exuberance,'" said Read Montague, director of the Human Neuroimaging Laboratory at the Virginia Tech Carilion Research Institute and one of the study's senior authors. "Our experiments showed how the collective behavior of market participants created price bubbles, suggesting that neural activity might offer biomarkers for the evolution of such bubbles."

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