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Norell and Nanalysis Announce Strategic Partnership

Partnership brings leader in precision NMR tubes together with leader in bench-top NMR spectrometers.

by Norell ,Nanalysis
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March 5, 2014 - Pittcon 2014 ( in Chicago, IL

Norell Inc., the world’s top manufacturer of precision NMR tubes, and Nanalysis Corp., the world’s leader in true bench-top NMR spectrometers, have announced a strategic partnership. This partnership supports Nanalysis’ mission to make NMR accessible directly to end-users on the bench and in the field. Serving millions of customers worldwide, Norell makes precision and high throughput NMR tubes and accessories targeted to the specific needs of end-users.

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"We have served the NMR community with constant innovation and a commitment to excellence since 1967" said Gregg Norell, CEO, Norell Inc. "I believe that it is time to make NMR spectroscopy more accessible. To do this, we’ve created a simple way for educators in the United States to acquire NMR spectrometers and accessories. We are very excited to be a distributor of Nanalysis’ NMReady in the USA."

Nanalysis and Norell are working together to incorporate NMR into more academic institutions and industrial labs. The goal is for NMR to no longer be a tightly controlled resource available to small groups of end-users. Undergraduate students will now get the chance to gain NMR knowledge with hands-on learning using standard tubes and instrumentation. This topic will be further discussed at ACS in the Division of Chemical Education, March 16, 2014 by Dr. Susanne Riegel from Nanalysis.

"We already ship Norell NMR tubes with every one of our spectrometers, and are excited to formalize this relationship as it builds on our mission to increase accessibility of NMR, and because of Norell’s long standing success in the NMR industry" said Sean Krakiwsky, CEO of Nanalysis Corp. "Norell’s quality products and deep relationships combined with Nanalysis’ world-class engineering and innovation make for a formidable team in the nascent bench-top NMR market. Over the next decade, NMR spectrometers will proliferate on the lab bench, in chemical production, and in the field in much the same way that other instruments such as infrared spectrometers have."

There over 200,000 chemistry labs around the world, and today less than 1000 have NMR spectrometers in them. The opportunity is vast to bring NMR to the chemistry lab, as well as the millions of field offices, mobile lab trucks, and chemical production facilities.