Rethinking Green

While the green movement is receiving less attention now than it has in recent years, it was able to take root with regulators who have become less tolerant of practices found to harm the environment. Many lab managers believe that adjusting their processes now may be more economically efficient and less disruptive to their work than racing to meet regulatory deadlines in the future.

Written byRichard Daub
| 6 min read
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Luxury or Survival Strategy?

Before the recession hit in late 2008, way back when individuals and companies weren’t as piercingly conscious about the cost of goods and services as they are now, being green was very trendy. People were willing to spend a little more for environmentally friendly products. Al Gore had emerged from political oblivion to become the spokesman for global warming awareness with his best-selling book An Inconvenient Truth. The cry to save the planet that began in earnest during the late 1960s had transcended hemp-clad granola crunchers to become an agenda embraced by Main Street. Finally the world had gotten the message that we all need to do our part to save Mother Earth.

Then came the recession. Al Gore disappeared again, and being green took a backseat to the bottom line. Being green is too costly, people said. Budgets were tightened, and the most important and perhaps only factor when selecting goods and services became cost.

Laboratories were hit particularly hard. Cutbacks in research spending had lab managers scrambling to find ways to cut costs without having to lay off employees. Labs large and small slipped into survival mode in an effort to weather the storm. For many, being green became an afterthought.

This sentiment was reflected in Lab Manager Magazine’s 2010 confidence survey, which revealed a year-to-year drop from 61 percent to 55 percent of laboratories indicating that they purchased green products. In that same survey, participants indicating that they were required to purchase green products dropped from 10 percent to 2 percent. Presumably this drop was a priority shift from environmental responsibility to fiscal responsibility. Yet while some labs cut back on using green products and services supposedly to save money, others began to realize that being green can actually save money. Of the latter, some began to realize that being green will not only save a little money now, but it also may save much more down the road.

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