The Kardashian Effect

This morning Queen Elizabeth made her first foray into the world of social media when she sent the first royal tweet under her own name to declare the opening of a new Science Museum gallery.

Written byPamela Ahlberg
| 2 min read
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The Queen’s message read: “It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R,” and will likely be re-tweeted thousands of times by many of the @BritishMonarchy twitter account’s 722,000 followers. Surely a late adopter, the Queen has nevertheless recognized the pervasiveness and usefulness of this new form of communication. New to her, at least.

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