Tinkering Fosters Business Success for Internet of Things Lab

At first, the students considered creating an app or a smart device. But when they got down to it, they decided simplicity really is bliss.

Written byUniversity of Wisconsin-Madison
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Now, the University of Wisconsin-Madison graduate and undergraduates' product — designed to help people take the right medication at the right time at the right dosage — is turning heads in business and the health insurance and pharmaceutical industries for its potential to save lives and money.

A company has also shown interest in helping the ambitious team market the small, simple prototype it calls Medcuff, which debuted at the Internet of Things (IoT) open house earlier this month. There, a panel of industry leaders chose Medcuff from among five other projects as the one with the most potential impact.

"It's like a ribbon around their finger," says Pete Chulick, the electrical and computer engineering science Ph.D. student who built the piece of technology, designed to be worn by the user. Medcuff uses vibrations and color-coded LED lights to remind people which medications to take and when. The device would be programmed by a pharmacist using Bluetooth technology.

The idea began with Dylan Mack, an undergraduate retailing major who wanted to help improve medication adherence, especially among the elderly. He posed the challenge during the first informational meeting of the brand new IoT Lab, which launched in early February.

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