SOUTHBOROUGH, MA and AMHERST, NH (March 8, 2006) --- Lab Manager Magazine and Texterity, Inc., today announced the launch of Lab Manager Magazine™’s digital edition, starting with its premier April/May 2006 issue.
Lab Manager Magazine helps lab managers and other decision-makers balance effective administrative practices with superior scientific techniques. It covers management, technology, and equipment issues common to lab professionals in all sectors. Lab Manager Magazine is the fourth Lab Manager publication to offer digital editions, all of which are currently produced using Texterity’s Published Web Format (PWF). Its debut digital issue can be viewed online at http://labmanager.texterity.com/20060405.
“With the launch of the Lab Manager Magazine digital edition, all of our main publications are now being published in digital format,” stated Patrick Murphy, president of Lab Manager Magazine and publisher of Lab Manager Magazine. “Our Texterity-powered digital editions provide the familiarity of our print editions, as the content appears exactly as it does in print. They also provide the convenience and immediacy of online delivery, as well as added Web-based functionality.”
“Lab Manager’s choice to simultaneously launch digital and print versions of Lab Manager Magazine illustrates how smart companies are leveraging the power of digital editions,” stated Martin Hensel, president of Texterity, Inc. “Digital editions combine the strengths of both magazine and internet advertising into one medium, making it a powerful tool for advertisers and readers.”
Using Texterity’s Published Web Format (PWF), subscribers can view the magazine with any standard internet browser. No plug-ins or software downloads are required. Texterity’s PWF provides a superior viewing experience and enables numerous enhancements such as multimedia content, multiple page views, search functions and digital clipping.
About Texterity
Texterity (www.texterity.com) is a leading provider of systems and services for the creation, delivery, marketing and tracking of digital magazine editions. Texterity’s customers include Time, Inc., Dow Jones & Co., CMP, Penton Media, PennWell Corporation, Condé Nast, Ziff Davis Media and IDG. Utilizing browser-based technology, Texterity enables a rich viewing experience using only a standard web browser. Texterity is privately held and is headquartered in Southborough, MA.
About Lab Manager Magazine
Lab Manager Magazine (www.labmanager.com) provides timely and relevant information to readers across select industries. In addition to Forensic Magazine, the business-to-business media company produces a number of print and online publications, including Controlled Environments Magazine and Lab Manager Magazine. It also conducts the annual TurnKey Conference, which delivers useful information on technology and trends in facility construction, renovation and equipment.
Texterity, TextCafe, Published Web Format, Digital Delivery Made Simple, and the Texterity logo are registered trademarks or service marks of Texterity, Inc.
