What Would Steve Jobs Do?

“Steve Jobs, technologist and tastemaker of modern digital culture, described himself as a captain of product design inspiring his teams of workers, as he once said, to go ‘beyond what anyone thought possible’ and to do ‘some great work, really great work that will go down in history.’”

Written byRonald B. Pickett
| 6 min read
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How Inspired Management Can Make a Lasting and Substanatial Difference

“Steve Jobs, technologist and tastemaker of modern digital culture, described himself as a captain of product design inspiring his teams of workers, as he once said, to go ‘beyond what anyone thought possible’ and to do ‘some great work, really great work that will go down in history.’” 1

Although we don’t often think about it this way, at its core your job as a manager is to make a difference. If you aren’t making a difference in your laboratory’s climate, its future prospects, and the development of your staff, what are you being paid for? Maintaining the status quo isn’t valued and probably isn’t possible for more than a short time. Organizations wax or wane; they don’t stay the same. So putting out fires and handling day-to-day problems, while necessary, aren’t really what your job is all about—think of these activities as buying you the time to make a substantial, lasting difference.

Middle management’s failure

A decade ago there was a scythe that went through the ranks of middle managers. Entire levels of management structure were eliminated. And you know what? Except for the pain for the individuals involved, there was very little impact. The reason, from my view, is that too many middle managers had defined their role as passing on directions and orders; they had become a communications link, one that not only wasn’t needed but actually impeded achieving results for the organization.

Sometimes life hits you in the head with a brick. Don't lose faith.” — Steve Jobs

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