Technology Management: Product Life Cycle

What effect will product upgrades, version changes, and retirement have on your labs operations? Are you prepared for it?

Written byJoe Liscouski
| 10 min read
Register for free to listen to this article
Listen with Speechify
0:00
10:00

Not too many years ago, trading your old car for a new one meant driving to the dealer, swapping personal items from one vehicle to another, and driving away — all you left behind was the old car. Today you may have to leave behind that address book of GPS locations that you built up because the design of on-board GPS systems may not have a facility for transferring that personal data to a portable memory chip that could be inserted into the new system.1 Even if it did, the data formats may be incompatible unless automobile manufactures agree on a standard.

The issue of data preservation and transfer between systems isn’t limited to cars, cell phones,2 and MP3 players,3 it also applies to the data systems you rely on to collect, analyze, and report instrument data. Any programmable microprocessor controlled device (microplate readers, automated pipette systems, etc.) could also be subject to the same constraint. Access to lab data and processes stored in intelligent devices will become a concern as systems are upgraded, changed, or mature as part of their life cycle. The matter is more pressing for computer controlled data acquisition/analysis systems, since they are not single products, but layered products each with its own separate life cycle plan.
This article’s emphasis is on external vendor products. However, if you substitute project for product, the same concepts apply to systems developed in your facility. Planning for change should be part of the initial project design. 

Product Life Cycles

Products go though several phases in their development
  • Initial Concept: a need is recognized, product requirements are written, design and project management documents are drafted and reviewed, and decisions are made to proceed.
  • Development and Testing: the product goes through development, testing, quality assurance, and beta testing, and is then certified for release.
  • Marketing: during the development process, the product is marketed, leads are generated, sales are made, and the success of the product is evaluated along with competitive products. Depending on the success of the product in the marketplace, it may be dropped or future development and enhancements could be planned.
  • Product/Technology Reaches a Level of Maturity: at some point sales flatten due to a number of possible factors: lack of acceptance, strong competition, and newer technologies. If the product is viable, a new version will be created with added features and capabilities to make it more attractive and competitive. A decision may also be made to completely redesign the product if the underlying technology is dated or to take advantage of new options. The decision to terminate the product could be made if it is no longer marketable. 
Due to the rapid changes in technology, product life cycle phases are occurring at an increasing pace. You may pass through several product life cycles and product changeovers during the useful life span of the data in your lab, which could be decades in biotech and pharmaceutical industries.
The possibilities of product termination or significant upgrades are a concern in technology management. Well-planned, well-designed systems can tolerate change; inadequate planning can put you up against a wall. The same issues can occur when an entirely new product or technology is introduced, replacing products already in service in your lab.
Planning against a vendor’s product life cycle is a matter of balancing the benefits of new product technologies against the potential for painting yourself into a corner. The choices you or your predecessors make can limit your future options. 

Instrument-Computer Data Systems and Data Base Management Systems

To continue reading this article, sign up for FREE to
Lab Manager Logo
Membership is FREE and provides you with instant access to eNewsletters, digital publications, article archives, and more.

About the Author

Related Topics

CURRENT ISSUE - October 2025

Turning Safety Principles Into Daily Practice

Move Beyond Policies to Build a Lab Culture Where Safety is Second Nature

Lab Manager October 2025 Cover Image