The 2012 Ig Nobel Prize Winners

Winners were announced and awarded on Thursday night, September 20 by Improbable Research.

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Winners were announced and awarded on Thursday night, September 20 by Improbable Research. The ceremony was webcast live. For more information, check the ceremony page.

PSYCHOLOGY PRIZE: Anita Eerland and Rolf Zwaan [THE NETHERLANDS] and Tulio Guadalupe [PERU, RUSSIA, and THE NETHERLANDS] for their study "Leaning to the Left Makes the Eiffel Tower Seem Smaller"
REFERENCE: "Leaning to the Left Makes the Eiffel Tower Seem Smaller: Posture-Modulated Estimation," Anita Eerland, Tulio M. Guadalupe and Rolf A. Zwaan, Psychological Science, vol. 22 no. 12, December 2011, pp. 1511-14.
ATTENDING THE CEREMONY: Tulio Guadalupe. [NOTE: Two days after the ceremony, Anita Eerland and Rolf Zwaan will marry each other, in the Netherlands.]

PEACE PRIZE: The SKN Company [RUSSIA], for converting old Russian ammunition into new diamonds.
ATTENDING THE CEREMONY: Igor Petrov

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