Harvard Business School professor and brand consultant Thales Teixeira says advertisers are fighting blind when it comes to vying for consumer attention.

A team of biologists has found an unexpected source for the brain’s development, a finding that offers new insights into the building of the nervous system

Study shows that the Palaeocene-Eocene Thermal Maximum was associated with a geologically rapid doubling of atmospheric CO₂ in less than 25 thousand years—with volcanoes squarely to blame

The work offers scientists a way to adjust the properties of existing dyes deliberately, making them bolder, brighter, and more cell-permeable

Research team found that spores went farther in hot and windy conditions, and stayed closer to the canopy in humid, wet conditions

The study sets a precedent for co-administering this or related drugs and starting cancer therapy simultaneously, though such interventions would first require lengthy human trials

House and car windows that stay cool in the summer, warm in the winter

Investigators analyzed data from 960 children aged 4 to 12 years who were using regular asthma medication

In a recent study, calculated water loss rates as well as geophysical water release rates favor the idea that the outermost, more massive planets retain their water

The findings of what the researchers call the "most realistic ocean warming experiment to date" show that the effects of future warming may far exceed expectations

A computer science approach using machine learning can predict the time remaining before the fault fails

Understanding the mechanisms that turn sets of genes on or off is a fundamental quest in biology, and one that has clinical importance in diseases like cancer, where gene control goes awry