Decision-Making & Planning
Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions
Research provides empirical evidence of 'complicating choice' and the 'effort compatibility principle' when making complex decisions
Chief marketing officers and chief human resource officers need to better coordinate their activities to maximize company value, according to a new paper by strategic management and marketing experts at Rice University and Kent State University.
The decision to give to charity or develop a more sustainable product should not depend solely on a corporation's bottom line, but it is certainly a factor.
Big companies dominate R&D employment, but small businesses devote a greater share of operations to R&D
Learn some of the ways you can help researchers in developing countries
A duo of medical and legal experts from Brown and Harvard Universities argues that if the U.S. decides to consider the practice, it has a well-drawn regulatory roadmap to follow
The marketing department contributes to both the short-term and long-term, so managers should not be short-sighted and cut the marketing budget and staff just because of a crisis or poor quarterly figures
"As overqualification becomes normalized in the workplace, it exerts a more positive influence over such behaviors as job performance and citizenship."
What neuroscience tells us about why print advertising works
Program aims to strengthen entrepreneurial culture at national labs by focusing on private-sector needs
