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LPA to Sponsor Sales & Marketing Workshop

The Laboratory Products Association (LPA) will sponsor a sales & marketing workshop on June 8 at the Providence Biltmore in Providence, Rhode Island...

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Featuring Jim Meisenheimer

The Laboratory Products Association (LPA) will sponsor a sales & marketing workshop on June 8 at the Providence Biltmore in Providence, Rhode Island. The workshop, How to Switch Gears to Grow Your Business, will be conducted by sales and marketing expert Jim Meisenheimer.

In this program customized for the LPA, Meisenheimer will get attendees thinking about:

  • What can they start doing in their lab products business;
  • What should they should stop doing; and
  • What changes they can make to the things they are already doing.

Relying on pre-recession strategies during the post-recession is strategic suicide. Success requires switching gears to grow your business. Meisenheimer will cover such topics as:

  • Don't Sell, Solve;
  • The Art Of Being Different;
  • Sales Coaching vs. Sales Training;
  • Post-Recession Strategies;
  • How To Turn Every Sales Call Into The Best Sales Call;
  • How To Avoid Being Overwhelmed By Technology;
  • The Simple Truth About Distributor Sales Reps No One Gets;
  • Attitude Is Everything About Everything; and more

The focus of the workshop is on creative sales and marketing strategies, based on common sense, to help members grow their business.

Meisenheimer was a former U.S. army officer, serving in Germany and Vietnam. He was also Vice President of Sales and Marketing for the Scientific Products Division of Baxter International. He shows salespeople and entrepreneurs how to increase sales, earn more money, have more fun, and how to do it all in less time. His focus is on practical ideas that get immediate results.

For more information on the workshop, go to www.lpanet.org/worshops.