Marketing Your Lab’s Services
The fundamentals of promoting your lab’s skills and expertise
Event Recap: LPA Spring Meeting in Austin, TX
A successful meeting of the lab products market
Marketing
The Voice of the American Laboratory Product and Supply Industry
The Laboratory Products Association enables its members to consistently improve their global and commercial success by providing them with unique opportunities in networking, market information, education, and advocacy. Their efforts not only support the growth and stature of the industry, they also support a lifetime of science.
Transformation Through Digital Technology
George Westerman shares leadership lessons from corporations that successfully transform themselves through digital technology
Tools, Techniques, and People That Make Science Possible
Lab Manager helps lab managers make better decisions for their labs
What Makes a Successful Infographic?
According to Cornell's Food and Brand Lab, the key is making them concise and actionable.
Lab Manager Visits a Forensic Laboratory
The tour gave us new insights into some of the challenges that lab managers face
New Experiment Finds Ads Optimized for Mobile More Effective Than Pop-up and Static Banner Ads
Experiment suggests that pop-up ads can have an adverse effect on consumers' perceptions of the content.
Teens Likely to Crave Junk Food After Watching TV Ads
Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks throughout the course of a single year compared to those who watch less TV
What’s the Right Kind of Bonus to Motivate Your Sales Force?
Should bonuses be tied to quotas or should they be given unconditionally?
Seven Best Practices to Budget (and Spend) for Marketing
For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what.