The best entrepreneurs marry conviction with adaptability

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. 

Computers may be able to group consumers into marketing segments in real time just by observing how they respond to online videos and other social media data, according to a team of researchers.

Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions

Research provides empirical evidence of 'complicating choice' and the 'effort compatibility principle' when  making complex decisions

Chief marketing officers and chief human resource officers need to better coordinate their activities to maximize company value, according to a new paper by strategic management and marketing experts at Rice University and Kent State University.

The decision to give to charity or develop a more sustainable product should not depend solely on a corporation's bottom line, but it is certainly a factor. 

Price of food even influences what health issues we worry about

Most people feel guilty about discarding food, but say it would be hard to stop

Research suggests that there is no single, ‘one-size-fits-all’ front-of-package nutrition label that is suitable for all different types of situations