Experiment suggests that pop-up ads can have an adverse effect on consumers' perceptions of the content.

Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks throughout the course of a single year compared to those who watch less TV

Should bonuses be tied to quotas or should they be given unconditionally?

For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what.

The Laboratory Products Association (LPA) will hold the 2018 LPA Sales & Marketing Workshop on February 7-8 at the Sheraton Society Hill in Philadelphia, Pennsylvania.

Certain weather conditions are more amenable for consumer responses to mobile marketing efforts, and  the tone of your ad content can either help or hurt such response depending on the current local weather

Study finds that labels such as organic, fair-trade and cage free can impact consumer behavior

According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features.

Harvard Business School professor and brand consultant Thales Teixeira says advertisers are fighting blind when it comes to vying for consumer attention.

More than 40 percent of CMOs have been in their jobs for 2 years or less