Analysis, elbow grease, and legwork can bring in new business at little or no cost

One great thing about science today is that it’s more social than ever. We’re no longer exclusively on the bench, isolated with our work.

“All sound and fury signifying nothing” pretty much sums up the scientific establishment’s take on Twitter, Facebook, and company at the dawning of social media. Given researchers’ reputation as a media-averse, socially restrained crowd, social media seemed the worst of all worlds.

We’re just now starting to see the drawbacks of how technology is affecting our interactions in the real, physical world

Choosing and using the best communication channels for your team.

Talking to your staff, your customers, and to upper management is common sense, natural and instinctive, right? Think again.

Aggressive Self Promotion Just Might Be the Scientific Community's Saving Grace

The scientific community has historically taken a dim view of communications with nonscientific publics. No thanks, said scientists. What an imposition! Why bother? What good could possibly come from interrupting research, sticking our necks out and dumbing it down for non-scientific dunderheads, only to see them mismanage our findings?

The reality is that most scientists are pretty normal people, at least outside the laboratory setting. There are some unique characteristics that may be more prevalent in the scientific community, and most of those characteristics can contribute positively to the organization.