Many areas of research rely on social media data, from predicting sentiment for products to better understanding how communities respond to social events

George Westerman shares leadership lessons from corporations that successfully transform themselves through digital technology

Lab Manager helps lab managers make better decisions for their labs

According to Cornell's Food and Brand Lab, the key is making them concise and actionable.

The tour gave us new insights into some of the challenges that lab managers face

Experiment suggests that pop-up ads can have an adverse effect on consumers' perceptions of the content.

The scent of a romantic partner can help lower stress levels, new psychology research from the University of British Columbia has found

Should bonuses be tied to quotas or should they be given unconditionally?

Certain weather conditions are more amenable for consumer responses to mobile marketing efforts, and  the tone of your ad content can either help or hurt such response depending on the current local weather

The recruiting process requires expert research skills to identify potential candidates who will fit the defined qualifications

According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features.

The hardest type of decisions to make are those in which there are multiple generations involved in the process