The tour gave us new insights into some of the challenges that lab managers face

Experiment suggests that pop-up ads can have an adverse effect on consumers' perceptions of the content.

The scent of a romantic partner can help lower stress levels, new psychology research from the University of British Columbia has found

Should bonuses be tied to quotas or should they be given unconditionally?

Certain weather conditions are more amenable for consumer responses to mobile marketing efforts, and  the tone of your ad content can either help or hurt such response depending on the current local weather

The recruiting process requires expert research skills to identify potential candidates who will fit the defined qualifications

According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features.

The hardest type of decisions to make are those in which there are multiple generations involved in the process

It is unclear whether registered outcomes accurately reflect the trial protocol and whether registration improves the reporting of primary outcomes in publication

The UConn School of Engineering announced the launch of a new UConn-ZEISS Partnership with the opening of a new, state of the art laboratory, the Reverse Engineering, Fabrication, Inspection and Nondestructive Evaluation (REFINE) Lab

Harvard Business School professor and brand consultant Thales Teixeira says advertisers are fighting blind when it comes to vying for consumer attention.

More than 40 percent of CMOs have been in their jobs for 2 years or less