Putting oneself in the customer's shoes makes managers even more likely let their own feelings get in the way

A surprising new study in the Journal of Consumer Research reveals that goal priming can backfire, especially when consumers are in uncommon situations

University of Virginia psychology professor examines the taste system.

A spit test may one day be able to diagnose autism according to researchers at Clarkson University and the State University of New York at Plattsburgh.

Study finds link between relative lengths of index and ring fingers in men and behaviour towards women

A new study from Lund University in Sweden indicates that inherited viruses that are millions of years old play an important role in building up the complex networks that characterise the human brain.

Unlike other drug addictions, there are no pharmacological treatments for cocaine dependence. According to Arizona State University School of Life Sciences professor Janet Neisewander, it’s because cocaine addiction is tricky.

Game apps rapidly provide inexpensive, continuous sources of data for experiments.

Consider how your perceptions may affect this year's resolutions

Iowa State professor using science to improve interrogations.

A group of researchers studying the roots of depression has developed a test that leads them closer to the idea that depression may actually be an adaptation meant to help people cope with complex problems such as chronic illnesses or marriage breakups.

Job authority increases symptoms of depression among women, but decreases them among men, according to a new study from University of Texas at Austin sociologist Tetyana Pudrovska.