Research from North Carolina State University shows companies that screen the social media accounts of job applicants alienate potential employees – making it harder for them to attract top job candidates.

Being connected with colleagues all over the world with regard to your lab work or any other project your organization is working on isn’t just about taking an innovative approach when it comes to the scientific workplace.

Once considered superfluous, social media has now become a vital tool for scientific information sharing, knowledge building, and networking.

Laboratories are at the forefront of research and analysis. But when it comes to communication, they are followers rather than leaders and can be very slow to adopt innovations.

Social networking sites allow recruiters to establish relationships with candidates while promoting their company and leveraging relationships into placements down the road.