Lab Manager | Run Your Lab Like a Business

What Do You Mean the Hamburger Isn't All That American?

Scientists and graphic designers are joining forces to strengthen the communication power of research through attractive, informative, and even surprising visuals

by International Center for Tropical Agriculture
Register for free to listen to this article
Listen with Speechify

Hamburger Ingredients OriginsHamburgers are an American favorite, but the origins of this meal's common ingredients are as diverse as the US population. The meat patties were first served in Hamburg, Germany, and appeared on menus in New York City as early as the 1870s thanks to German immigrants.Credit: Graphic: Álvaro Valiño, Kelsey Nowakowski, and Colin Khoury

Say you're a scientist who studies the origins and history of food, and you want to communicate to the world your findings that the all-American hamburger—including the side of fries—doesn't contain a single ingredient that originally came from the United States. You could publish an article in a top-notch journal, ask a communications officer to write a press release about the paper, or take to Twitter and tell your hundreds of devoted followers all about your discovery. All of these create some impact.

But you could also join forces with a professional graphic designer and map out the ingredients' origins in an attractive infographic display, and by publishing it, potentially reach a much wider audience.

Get training in Risk Communication and Decision-making and earn CEUs.One of over 25 IACET-accredited courses in the Academy.
Risk Communication and Decision-making Course

This is exactly what Colin Khoury of the International Center for Tropical Agriculture (CIAT) did. And the end result communicates his findings perhaps just as well—or perhaps even better than—the common communications channels that scientists use. Now Khoury—who also took the pizza to task for not being all that Italian and pad thai for being less than wholly Thai—and his collaborators at leading universities are encouraging their scientific colleagues to embrace graphic design as a serious asset in science communication efforts, as well as a useful process for the advance of science itself.

"Visual depictions of scientific findings aren't a new thing. In fact, people have been making them for hundreds of years, and especially since scientific journals started to publish," said Khoury, the lead author of a new paper about scientist-artist collaborations in Communications Biology, a journal published by Nature. "But new technologies, new audiences, and new ways to communicate are making high-quality, sophisticated graphics ever more important, and collaborations with skilled professionals are the most productive way to create them."

To test the efficacy of collaborations between scientists and graphic artists, Khoury and colleagues paired six research laboratories that work on societally relevant food and agricultural challenges with graphic designers and media content creators. In addition to the food origins research, they tackled complex subjects related to pollinators and biodiversity threats, modern plant breeding, agricultural development and land-use change, and new technologies in agriculture.

The scientists first presented the results at this year's annual meeting of the American Association for the Advancement of Science (AAAS).

Challenging scientists to identify audiences and clarify their messages

The collaborations began with asking the scientists to define their target audience and "the general public" was not an acceptable answer. To explain the importance of pollinators and biodiversity, the teams eventually identified the target audience as "English and Spanish speakers already interested in biodiversity conservation," which led to a relatively detailed infographic with versions in English and Spanish.

The scientists agonized over the challenge of distilling complex concepts into clear, focused, and accessible messages, but the process helped them push their science forward. In some cases, they better identified the central components of their work. In others, they discovered areas they hadn't studied sufficiently.

"Seeing the science through the eyes of a graphic artist challenged my thought process on how to reduce complex mechanisms to a more accessible form," said Michael Gore, a researcher at Cornell University who collaborated on an infographic about harnessing new technology to improve crop resilience.

The graphic artists, not all of whom had backgrounds in science, enjoyed the challenge.

"Science communication in general is broadening and breaking down barriers between scientists and the public, and infographics have become mainstream," said Yael Kisel, an independent artist based in San Jose, California, who worked on the pollinator infographic. "Science-art partnerships are popping up all over the place like mushrooms after rain. I feel like we're riding on a growing wave, and I can't wait to see how this field continues to develop."

The researchers and designers collectively identified a number of steps to make scientist-artist partnerships a more common component of a research communication agenda. They encourage research institutions to make graphic design a substantive component of communications teams. They suggest graphic art professionals can create and expand networks and businesses. They ask funders of research projects to allocate resources to graphic communication of socially relevant research results.

"If a picture is worth a thousand words, a science-based infographic is worth at least a million," said Ari Novy, president of the San Diego Botanic Garden, who managed the project.