Article

At one time the line between our labor and our leisure was abundantly clear. 9:00 am to 5:00 pm was work. Evenings and weekends were for play.

Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets only contain so much flexibility for new employees, and selecting the correct individual to fill an open position involves much more than just ensuring their competence in the role; your new employee is also joining the best weapon in your companywide publicity arsenal: your staff.

Leadership is a tough job. Not only do you have to be adept at managing multiple priorities, but you also have to possess expert people skills. After all, regardless of industry, a leader is only as good as his or her team. Without the buy-in and respect of your employees, you’ll have a difficult time accomplishing the organization’s goals. The challenge, then, is figuring out how to be irresistible to your team—how to create the conditions by which people can’t resist your message and vision and therefore want to align and partner with you.


















